Owned media
Owned media encompasses any online media that you control, such as your brand’s website, blogs, or pages on third-party websites.
Earned media
Earned media is the collection of coverage or mentions that a brand has earned on other websites, blogs, or forums.
Paid Media
Paid media includes all channels, platforms, and digital marketing vehicles where you must pay to feature your brand. Social media ads, Google Ads, display ads.
Shared Media
Community service and partnerships, co-branding campaigns, and organic social media posts.
